Promoting your Art Week Des Moines event

Promotional tasks and assets for artists

This document helps you promote your Art Week Des Moines event. Questions about this resource go to ryan@groupcreatives.com

Art Week Des Moines celebrates broader participation and support for our local art scene. Art Week is open to all interested in showcasing their work, creating a genre-blending celebration of art and artists in metro Des Moines anchored by neighborhood host sites. 

What’s done for you?

Group Creative Services builds community support and neighborhood integration. Group also works to promote Art Week Des Moines, featuring registered artists, events, and activities that provide images and graphics by the registration deadline.

Specifically, Group provides participating artists with:

  • Identity – a set of assets (and a generator) for you use and adaptation in promoting your event
  • Website – artists profiles and a calendar of events
  • Media relations – regional advance coverage of the week’s events
  • Promotions – advertising, posters, mailings and other tactics to encourage participation

Your tasks

You are responsible for promoting and documenting your event. Here’s a checklist to support that work…

  • Connect with @artweekdsm ASAP on on Facebook, Instagram and Twitter
  • Profile entry by May 1; join the public list of local artists
  • Event registration by May 1
  • Documentation (photos, video) planned in advance
  • Invitations to all of your contacts by May 15
  • Announcements via email, social, etc. by June 1
    • Remember to add details to your event listing, too
    • Tag @artweekdsm and add #artweekdsm in social posts
  • Documentation shared in June

Assets

Here are the logos (and a generator) you can use and adapt for promoting your Art Week Des Moines event.

Follow @artweekdsm on Facebook, Instagram and Twitter. Use hashtag #artweekdsm and/or tag @artweekdsm when promoting your event; we will amplify you!

Use your website profile and event as a showcase for your work.
Note: the website generates a dedicated link for your event. You can use it as the main place to direct folks to find out about your event. Please keep it up to date and acknowledge all participating artists in your event.

What else?

Got a question? Did we miss something? Reach out to ryan@groupcreatives.com any time.

Thank you for making Art Week Des Moines 2024!

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